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Package-Free Returns: A Trend in Green Ecommerce

In: Advances in Digital Marketing and eCommerce

Author

Listed:
  • Yangchun Li

    (Zhejiang University of Technology)

  • Changyuan Feng

    (University of Granada)

  • Huaming Liu

    (University of Granada)

Abstract

Ecommerce packaging is a threat to ecological environment. Package-free return modes could be an implementable measure to reduce ecommerce packaging and create green value for the planet. Basically, online consumers can directly return online purchases in store without packaging them. This article introduces a package-free return mode and illustrates the value of offering the return service. By reviewing and comparing with relevant literature, this article reveals that package-free returns are an interesting research topic and merits further research.

Suggested Citation

  • Yangchun Li & Changyuan Feng & Huaming Liu, 2021. "Package-Free Returns: A Trend in Green Ecommerce," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 330-334, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-76520-0_34
    DOI: 10.1007/978-3-030-76520-0_34
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