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Netourwork Framework: A New Era in Strategic Innovative Networking System for Tourism Enterprises

In: Strategic Innovative Marketing and Tourism

Author

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  • Sotiris Varelas

    (Neapolis University of Pafos)

Abstract

The research introduces a framework to create cutting-edge data-processing systems for tourism business. In addition, the research studies the use of a Strategic Innovative Networking System to provide integrated information, promotion, connection services and the degree that adds co-value on the tourism enterprises. The goal of these strategic innovative platforms is to extract knowledge for tourism enterprises, to empower brand awareness, to create co-value, to provide marketing services destinations, and to create a network of worldwide partners. The degree of the current use from tourism enterprises for innovative tools that exploits modern technologies such as virtual and augmented reality, webinars, digital training programs, virtual exhibitions—events and digital meetings is also presented.

Suggested Citation

  • Sotiris Varelas, 2019. "Netourwork Framework: A New Era in Strategic Innovative Networking System for Tourism Enterprises," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 819-825, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_94
    DOI: 10.1007/978-3-030-12453-3_94
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    Cited by:

    1. Sotirios Varelas, 2022. "Virtual Immersive Platforms as a Strategic Innovative Destination Marketing Tool in the COVID-19 Era," Sustainability, MDPI, vol. 14(19), pages 1-15, October.

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