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Effects of the Blockchain Technology on Human Resources and Marketing: An Exploratory Study

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Dorin C. Coita

    (University of Oradea)

  • Maria Madela Abrudan

    (University of Oradea)

  • Mirabela Constanta Matei

    (University of Oradea)

Abstract

The paper aims to highlight some effects of the Blockchain Technology on Human Resources and Marketing of the organizations in the twenty first century. Blockchain is considered to be a disruptive technology that will dramatically transform the way companies are organized, managed, and how they perform their businesses. Most authors expect that blockchain will have profound effects on the nature of companies: how are they funded and managed, how they create value, and how they perform basic functions such as marketing, accounting, and incentivizing people. In this article, we analyzed the existing literature, the experts’ expectations regarding the blockchain and we conceptualized some implications for businesses, human resources management, and marketing.

Suggested Citation

  • Dorin C. Coita & Maria Madela Abrudan & Mirabela Constanta Matei, 2019. "Effects of the Blockchain Technology on Human Resources and Marketing: An Exploratory Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 683-691, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_79
    DOI: 10.1007/978-3-030-12453-3_79
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    Citations

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    Cited by:

    1. Ioannis ANTONIADIS & Stamatis KONTSAS & Konstantinos SPINTHIROPOULOS, 2019. "Blockchain and Brand Loyalty Programs: A Short Review of Applications and Challenges," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 8-16, November.
    2. Chin, Tachia & Wang, Wannan & Yang, Meng & Duan, Yunlong & Chen, Yantai, 2021. "The moderating effect of managerial discretion on blockchain technology and the firms’ innovation quality: Evidence from Chinese manufacturing firms," International Journal of Production Economics, Elsevier, vol. 240(C).
    3. Büşra Ayan & Elif Güner & Semen Son-Turan, 2022. "Blockchain Technology and Sustainability in Supply Chains and a Closer Look at Different Industries: A Mixed Method Approach," Logistics, MDPI, vol. 6(4), pages 1-39, December.
    4. Ravneet Kaur & Rajesh Singh & Anita Gehlot & Neeraj Priyadarshi & Bhekisipho Twala, 2022. "Marketing Strategies 4.0: Recent Trends and Technologies in Marketing," Sustainability, MDPI, vol. 14(24), pages 1-17, December.

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