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Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate

In: Out-thinking Organizational Communications

Author

Listed:
  • Joachim Klewes

    (Ketchum Pleon Germany)

  • Dirk Popp
  • Manuela Rost-Hein

    (Ketchum Pleon Germany)

Abstract

The authors address in this chapter fundamental challenges with which, in the context of digital transformation, professional communication for companies and organizations must cope. Building on a clarification of the IoT, the Industrial Internet and other key concepts, they identify the role of corporate communications in the three industrial epochs that preceded today’s emergence of Industry 4.0. On this basis, they identify four trend “worlds” for the current digital transformation phase. They are technology, business, organization and society—each with three specific trends. Each of these 12 trends is investigated for its relevance for communication and communicators before, at the end of their chapter, the authors tackle the question of whether “communication as a profession” might disappear as a consequence of the digital transformation.

Suggested Citation

  • Joachim Klewes & Dirk Popp & Manuela Rost-Hein, 2017. "Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate," Management for Professionals, in: Joachim Klewes & Dirk Popp & Manuela Rost-Hein (ed.), Out-thinking Organizational Communications, pages 7-31, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-41845-2_2
    DOI: 10.1007/978-3-319-41845-2_2
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    Cited by:

    1. Dal Mas, Francesca & Massaro, Maurizio & Rippa, Pierluigi & Secundo, Giustina, 2023. "The challenges of digital transformation in healthcare: An interdisciplinary literature review, framework, and future research agenda," Technovation, Elsevier, vol. 123(C).
    2. Kraus, Sascha & Schiavone, Francesco & Pluzhnikova, Anna & Invernizzi, Anna Chiara, 2021. "Digital transformation in healthcare: Analyzing the current state-of-research," Journal of Business Research, Elsevier, vol. 123(C), pages 557-567.

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