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Symbiotic Innovation: Getting the Most Out of Collaboration

In: Evolution of Innovation Management

Author

Listed:
  • Robert J. Thomas
  • Yoram (Jerry) Wind

Abstract

During 2010 and 2011, IBM conducted research globally on the challenges facing over 3000 chief executives and chief marketing officers. The main finding of these studies was that these leaders believed themselves to be in a world that was substantially more volatile, uncertain, and complex than anything they had seen before (IBM, 2010, 2011). This finding was somewhat expected; what was surprising was that these executives revealed they were not at all prepared to cope with this rapidly changing environment. The study concluded that to make any progress whatsoever, a new kind of creative leadership was needed to develop breakthrough thinking that encouraged experimentation and innovation.

Suggested Citation

  • Robert J. Thomas & Yoram (Jerry) Wind, 2013. "Symbiotic Innovation: Getting the Most Out of Collaboration," Palgrave Macmillan Books, in: Alexander Brem & Éric Viardot (ed.), Evolution of Innovation Management, chapter 1, pages 1-31, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-29999-4_1
    DOI: 10.1057/9781137299994_1
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    Cited by:

    1. Brun, Juliette & Jeuffroy, Marie-Hélène & Pénicaud, Caroline & Cerf, Marianne & Meynard, Jean-Marc, 2021. "Designing a research agenda for coupled innovation towards sustainable agrifood systems," Agricultural Systems, Elsevier, vol. 191(C).
    2. Jafari, Hamid & Nyberg, Anna & Osnes, Tone-Lise & Schmitz, Annika, 2015. "Customization in bicycle retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 23(C), pages 77-90.
    3. Matthias Brönner & Skander Salah & Markus Lienkamp, 2020. "Production Challenges in Least Developed Countries," Challenges, MDPI, vol. 11(1), pages 1-20, January.

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