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Would You Like a Safari With Your Lasik Surgery? The Supply of Medical Tourism

In: Medical Tourism in Developing Countries

Author

Listed:
  • Milica Z. Bookman
  • Karla R. Bookman

Abstract

In the 1970s, tourists from Europe and Japan traversed long distances to be treated by Tony Agpaoa, a Philippine faith healer. To facilitate the medical transactions, Mr. Agpaoa put his patients up at his own hotel in Baguio City. Patients were saved the trouble of seeking accommodations and while there, were able to partake in Philippine food and culture in an exotic landscape. While the twenty-first century medical tourism offered in LDCs differ in scope, breadth, and technology from what Mr. Agpaoa offered, in their essence the transactions are the same: medical services are being packaged according to their particular setting. Be it the King Hussein Cancer Center in Jordan, or Cira Garcia Clinic in Cuba, or even Mr. Agpaoa’s somewhat rustic facilities in the Philippines, medical tourism entails the supply of health services marketed so as to reach the demand source that sustains them. To enhance the medical experience, tie-ins are offered to tourist services. All in all, both Tony Agpaoa and large modern hospitals share commercial opportunities and management challenges of the medical tourism industry.

Suggested Citation

  • Milica Z. Bookman & Karla R. Bookman, 2007. "Would You Like a Safari With Your Lasik Surgery? The Supply of Medical Tourism," Palgrave Macmillan Books, in: Medical Tourism in Developing Countries, chapter 0, pages 65-93, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-60565-7_4
    DOI: 10.1057/9780230605657_4
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    Cited by:

    1. Loh, Chung-Ping A., 2015. "Trends and structural shifts in health tourism: Evidence from seasonal time-series data on health-related travel spending by Canada during 1970–2010," Social Science & Medicine, Elsevier, vol. 132(C), pages 173-180.
    2. Chung-Ping Loh, 2014. "Health tourism on the rise? Evidence from the Balance of Payments Statistics," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 15(7), pages 759-766, September.

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