IDEAS home Printed from https://ideas.repec.org/f/ppa1565.html
   My authors  Follow this author

Michela Patrizi

Personal Details

First Name:Michela
Middle Name:
Last Name:Patrizi
Suffix:
RePEc Short-ID:ppa1565
[This author has chosen not to make the email address public]

Affiliation

Dipartimento di Management
Facoltà di Economia
"Sapienza" Università di Roma

Roma, Italy
https://web.uniroma1.it/dip_management/
RePEc:edi:dgrosit (more details at EDIRC)

Research output

as
Jump to: Articles Chapters

Articles

  1. Michela Patrizi & Maria Vernuccio, 2023. "How Does Generation Z Relate to Brands Through Vocal Dialogue? Four-Types Relationships in the Field of Voice Assistants," Micro & Macro Marketing, Società editrice il Mulino, issue 2, pages 255-280.
  2. Maria Vernuccio & Michela Patrizi & Maja Šerić & Alberto Pastore, 2023. "The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 302-317, July.
  3. Barbarossa, Camilla & Patrizi, Michela & Vernuccio, Maria & Carmen Di Poce, Maria & Pastore, Alberto, 2023. "The resistance toward COVID-19 contact tracing apps: A study of psychological reactance among young adults in Italy," Health Policy, Elsevier, vol. 136(C).

Chapters

  1. Maria Vernuccio & Sara Boccalini & Michela Patrizi & Alberto Pastore, 2023. "Deepening Branding Opportunities in VR-Based Metaverses. A Qualitative Study," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 37-45, Springer.
  2. Michela Patrizi & Maria Vernuccio & Alberto Pastore, 2021. "Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 24-34, Springer.
  3. Maria Vernuccio & Michela Patrizi & Alberto Pastore, 2020. "Brand Anthropomorphism and Brand Voice: The Role of the Name-Brand Voice Assistant," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 31-39, Springer.

More information

Research fields, statistics, top rankings, if available.

Statistics

Access and download statistics for all items

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. For general information on how to correct material on RePEc, see these instructions.

To update listings or check citations waiting for approval, Michela Patrizi should log into the RePEc Author Service.

To make corrections to the bibliographic information of a particular item, find the technical contact on the abstract page of that item. There, details are also given on how to add or correct references and citations.

To link different versions of the same work, where versions have a different title, use this form. Note that if the versions have a very similar title and are in the author's profile, the links will usually be created automatically.

Please note that most corrections can take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.