IDEAS home Printed from https://ideas.repec.org/f/pbo597.html
   My authors  Follow this author

Sunny Bose

Personal Details

First Name:Sunny
Middle Name:
Last Name:Bose
Suffix:
RePEc Short-ID:pbo597
[This author has chosen not to make the email address public]

Affiliation

ICFAI University

http://www.iudehradun.edu.in
India, Dehradun

Research output

as
Jump to: Articles

Articles

  1. Sunny BOSE & Venu Gopal RAO, 2011. "Perceived benefits of customer loyalty programs: validating the scale in the Indian context," Management & Marketing, Economic Publishing House, vol. 6(4), Winter.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Sunny BOSE & Venu Gopal RAO, 2011. "Perceived benefits of customer loyalty programs: validating the scale in the Indian context," Management & Marketing, Economic Publishing House, vol. 6(4), Winter.

    Cited by:

    1. Margarita IÅ ORAITÄ–, 2016. "Customer Loyalty Theoretical Aspects," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(2), pages 1-43, July.
    2. Le Thai Phong, 2017. "An investigation into customer loyalty in Vietnam retail banking industry," Business & Entrepreneurship Journal, SCIENPRESS Ltd, vol. 6(1), pages 1-5.

More information

Research fields, statistics, top rankings, if available.

Statistics

Access and download statistics for all items

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. For general information on how to correct material on RePEc, see these instructions.

To update listings or check citations waiting for approval, Sunny Bose should log into the RePEc Author Service.

To make corrections to the bibliographic information of a particular item, find the technical contact on the abstract page of that item. There, details are also given on how to add or correct references and citations.

To link different versions of the same work, where versions have a different title, use this form. Note that if the versions have a very similar title and are in the author's profile, the links will usually be created automatically.

Please note that most corrections can take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.