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George S. Spais

Personal Details

First Name:George
Middle Name:S.
Last Name:Spais
Suffix:
RePEc Short-ID:psp144
http://www.researchgate.net/profile/George_Spais

Affiliation

School of Social Sciences
Hellenic Open University

Patras, Greece
http://www.eap.gr/cat_index.php?catid=50
RePEc:edi:sshougr (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. George Spais & Hooshang Beheshti & Sudhir Rana, 2019. "Special Issue on Customer Needs and Demand Management in the Global Marketplace: Emerging Management and Marketing Practices," FIIB Business Review, , vol. 8(4), pages 257-258, December.
  2. George S. Spais & Leonidas A. Papakonstantinidis, 2014. "The value of the 'triple pole' approach in bargaining for vertical cooperative advertising and the research challenges for the evolution of this topic in the cooperative advertising literature," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 10(2/3), pages 372-404.
  3. Spais, George S. & Vasileiou, Konstantinos Z., 2009. "Some more evidence in the discussion of the ambiguities surrounding consumer perceived value and consumer satisfaction: A new perspective on the role of mass communication theories," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 9(1), pages 1-20.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. George Spais & Hooshang Beheshti & Sudhir Rana, 2019. "Special Issue on Customer Needs and Demand Management in the Global Marketplace: Emerging Management and Marketing Practices," FIIB Business Review, , vol. 8(4), pages 257-258, December.

    Cited by:

    1. Shaji Mathai & Saket Jeswani, 2021. "Effectiveness of Print Media Marketing in Digital Age: A Study on Indian Telecommunication Industry," FIIB Business Review, , vol. 10(3), pages 242-254, September.

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