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Marketing in a Digital World

Editor

Listed:
  • Varsha Jain
    (ESSCA, Professor of Marketing)

  • Githa S. Heggde
    (MICA)

  • Russell Belk
    (York University, Schulich School of Business)

  • George Spais
    (Hellenic Open University, School of Social Sciences)

Abstract

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Suggested Citation

  • Varsha Jain & Githa S. Heggde & Russell Belk & George Spais (ed.), 2026. "Marketing in a Digital World," Springer Books, Springer, number 978-981-95-6505-4, October.
    • Handle: RePEc:spr:sprbok:978-981-95-6505-4
    DOI: 10.1007/978-981-95-6505-4
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