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by members of

College of Business
New Mexico State University
Las Cruces, New Mexico (United States)

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institutions, not those affilated at the time of publication. List of registered members. Register yourself. This page is updated in the first days of each month.
| Journal articles |

Journal articles


  1. Huhmann, Bruce A. & Franke, George R. & Mothersbaugh, David L., 2012. "Print advertising: Executional factors and the RPB Grid," Journal of Business Research, Elsevier, vol. 65(6), pages 849-854.


  1. McKay-Nesbitt, Jane & Manchanda, Rajesh V. & Smith, Malcolm C. & Huhmann, Bruce A., 2011. "Effects of age, need for cognition, and affective intensity on advertising effectiveness," Journal of Business Research, Elsevier, vol. 64(1), pages 12-17, January.


  1. Mothersbaugh, David L & Huhmann, Bruce A & Franke, George R, 2002. " Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing," Journal of Consumer Research, Oxford University Press, vol. 28(4), pages 589-602, March.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.