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Publications

by members of

New Mexico State University → College of Business

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. Find also a compilation of publications from alumni here.

This page is updated in the first days of each month.

| Journal articles |

Journal articles

2025

  1. Albinsson, Pia A. & Huhmann, Bruce A. & Burman, Bidisha, 2025, "How allusion enhances consumer response to hope appeals in health messaging," Journal of Business Research, Elsevier, volume 191, issue C, DOI: 10.1016/j.jbusres.2025.115237.
  2. Jiang, Jiani & Huhmann, Bruce A. & Liu, Shiang, 2025, "Brand influences on the relationship between livestream seller commissions and sales," Journal of Business Research, Elsevier, volume 196, issue C, DOI: 10.1016/j.jbusres.2025.115431.
  3. Nitika Sharma & Sridhar Manohar & Bruce A. Huhmann & Yam B. Limbu, 2025, "Mapping the Literature on Short-Selling in Financial Markets: A Lexicometric Analysis," IJFS, MDPI, volume 13, issue 3, pages 1-19, July.

2023

  1. Yam B. Limbu & Bruce A. Huhmann, 2023, "Online but unlawful sales of unapproved and misbranded prescription drugs: Internet pharmacy compliance with Food and Drug Administration warning letters," Journal of Consumer Affairs, Wiley Blackwell, volume 57, issue 3, pages 1015-1038, July, DOI: 10.1111/joca.12515.
  2. Yam B. Limbu & Bruce A. Huhmann, 2023, "Illicit Online Pharmacies: A Scoping Review," IJERPH, MDPI, volume 20, issue 9, pages 1-16, May.

2022

  1. Mohan, Mayoor & Ferguson, Jodie L. & Huhmann, Bruce A., 2022, "Endorser gender and age effects in B2B advertising," Journal of Business Research, Elsevier, volume 148, issue C, pages 60-75, DOI: 10.1016/j.jbusres.2022.04.050.

2020

  1. Myers, Susan D. & Deitz, George D. & Huhmann, Bruce A. & Jha, Subhash & Tatara, Jennifer H., 2020, "An eye-tracking study of attention to brand-identifying content and recall of taboo advertising," Journal of Business Research, Elsevier, volume 111, issue C, pages 176-186, DOI: 10.1016/j.jbusres.2019.08.009.

2012

  1. Huhmann, Bruce A. & Franke, George R. & Mothersbaugh, David L., 2012, "Print advertising: Executional factors and the RPB Grid," Journal of Business Research, Elsevier, volume 65, issue 6, pages 849-854, DOI: 10.1016/j.jbusres.2011.01.006.

2011

  1. McKay-Nesbitt, Jane & Manchanda, Rajesh V. & Smith, Malcolm C. & Huhmann, Bruce A., 2011, "Effects of age, need for cognition, and affective intensity on advertising effectiveness," Journal of Business Research, Elsevier, volume 64, issue 1, pages 12-17, January.

2002

  1. Mothersbaugh, David L & Huhmann, Bruce A & Franke, George R, 2002, "Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing," Journal of Consumer Research, Journal of Consumer Research Inc., volume 28, issue 4, pages 589-602, March, DOI: 10.1086/338211.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.