Social Commerce verstehen – Chancen erkennen
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-49211-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Markus H. Dahm & Philipp Dornach, 2025. "Einleitung," Springer Books, in: Social Commerce verstehen – Chancen erkennen, chapter 1, pages 1-2, Springer.
- Markus H. Dahm & Philipp Dornach, 2025. "Von der Plattformökonomie zum Social Commerce," Springer Books, in: Social Commerce verstehen – Chancen erkennen, chapter 2, pages 3-17, Springer.
- Markus H. Dahm & Philipp Dornach, 2025. "Datenerhebung mit dem Kundenmonitor Deutschland," Springer Books, in: Social Commerce verstehen – Chancen erkennen, chapter 3, pages 19-23, Springer.
- Markus H. Dahm & Philipp Dornach, 2025. "Einblicke in das Konsumentenverhalten," Springer Books, in: Social Commerce verstehen – Chancen erkennen, chapter 4, pages 25-64, Springer.
- Markus H. Dahm & Philipp Dornach, 2025. "Chancen nutzen, Barrieren abbauen – Handlungsempfehlungen für Social Commerce," Springer Books, in: Social Commerce verstehen – Chancen erkennen, chapter 5, pages 65-76, Springer.
- Markus H. Dahm & Philipp Dornach, 2025. "Neue Rollen im Social Commerce – Marketing und Vertrieb," Springer Books, in: Social Commerce verstehen – Chancen erkennen, chapter 6, pages 77-84, Springer.
- Markus H. Dahm & Philipp Dornach, 2025. "Risiken im Social Commerce – und wie man ihnen begegnet," Springer Books, in: Social Commerce verstehen – Chancen erkennen, chapter 7, pages 85-94, Springer.
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