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Globale Marketingstrategien

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  • Bodo B. Schlegelmilch

    (WU - Wirtschaftsuniversität Wien)

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Suggested Citation

  • Bodo B. Schlegelmilch, 2026. "Globale Marketingstrategien," Springer Books, Springer, number 978-3-032-13252-9, March.
    • Handle: RePEc:spr:sprbok:978-3-032-13252-9
    DOI: 10.1007/978-3-032-13252-9
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