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Strategic Marketing Management

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  • Emmanuel Mogaji

    (Keele University)

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  • Emmanuel Mogaji, 2025. "Strategic Marketing Management," Springer Books, Springer, number 978-3-031-99367-1, January.
    • Handle: RePEc:spr:sprbok:978-3-031-99367-1
    DOI: 10.1007/978-3-031-99367-1
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