IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-99367-1_12.html
   My bibliography  Save this book chapter

Implementing Marketing Strategies

In: Strategic Marketing Management

Author

Listed:
  • Emmanuel Mogaji

    (Keele University)

Abstract

This chapter bridges the gap between strategic marketing plans and real-world execution. It explores the challenges that hinder implementation and offers practical frameworks—such as the McKinsey 7S Framework and Kotter’s 8-Step Change Model—for aligning people, processes, and systems. Emphasizing cross-functional collaboration, internal marketing, and stakeholder engagement, the chapter positions marketing as a central orchestrator of organizational strategy. Key performance indicators (KPIs), marketing metrics, and data analytics are presented as vital tools for measuring success and adapting campaigns in real time. The chapter also examines budgeting, project management, and leadership strategies necessary for agile execution. It highlights the importance of fostering a culture of implementation excellence and managing global, remote teams effectively. Ultimately, it equips marketers and leaders with the tools, insights, and confidence needed to operationalize strategy, drive performance, and demonstrate marketing's strategic value in delivering measurable business outcomes.

Suggested Citation

  • Emmanuel Mogaji, 2025. "Implementing Marketing Strategies," Springer Books, in: Strategic Marketing Management, chapter 0, pages 345-378, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-99367-1_12
    DOI: 10.1007/978-3-031-99367-1_12
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-99367-1_12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.