IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-99367-1_14.html
   My bibliography  Save this book chapter

The Strategic Marketing Journey and Beyond

In: Strategic Marketing Management

Author

Listed:
  • Emmanuel Mogaji

    (Keele University)

Abstract

This concluding chapter synthesizes the core insights and strategic frameworks explored throughout the book, offering a comprehensive reflection on the evolving discipline of strategic marketing. It revisits key areas including foundational analysis, customer behaviour, brand management, global strategy, digital transformation, and contemporary marketing challenges. Emphasizing the interconnectedness of these themes, the chapter highlights the importance of integrating analytical thinking, data-driven decision-making, and ethical considerations into marketing strategy. It calls for a proactive, agile, and customer-centric approach to navigating dynamic markets and shaping sustainable value. With practical recommendations and forward-looking perspectives, the chapter equips readers with tools to apply strategic marketing principles in real-world contexts. It encourages continuous learning, critical reflection, and innovation as enduring commitments in a rapidly changing global landscape. Ultimately, this chapter reinforces that strategic marketing is not a destination but a journey—one that empowers individuals to lead with insight, adaptability, and integrity in driving business success.

Suggested Citation

  • Emmanuel Mogaji, 2025. "The Strategic Marketing Journey and Beyond," Springer Books, in: Strategic Marketing Management, chapter 0, pages 421-429, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-99367-1_14
    DOI: 10.1007/978-3-031-99367-1_14
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-99367-1_14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.