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Fashion Marketing
Editor
- Laura Costin(Manchester Metrpolitan University)Liz Barnes(Manchester Metropolitan Univeristy)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-82571-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Laura Costin & Liz Barnes, 2025. "Introduction," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 1-10, Springer.
- Rachel Parker-Strak & Rosy Boardman & Rachel Studd, 2025. "The Evolving Nature of Fashion Product Development and the Importance of Product in Fashion Marketing," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 13-45, Springer.
- Neetu Singh, 2025. "Brand Experience and Its Role in Fashion Retailing," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 47-76, Springer.
- Elizabeth Kealy-Morris, 2025. "The Allure of the Luxury Fashion Brand Publication: Consuming the Fashion Product as Media," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 77-107, Springer.
- Teresa Pérez del Castillo, 2025. "Lifestyle Brand Communications: A Theoretical Conceptualization and Applied Study of Spanish Fashion SME Brands Online," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 109-135, Springer.
- Sibichan K. Mathew & Aastha Garg, 2025. "The Impact of Country of Origin Marketing on Fashion Brands," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 139-178, Springer.
- Harleen Sahni & Priti Gadhavi & Nupur Chopra, 2025. "Circularity in Indian Fashion Brands: Perspectives and Digital Branding Orientations," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 179-207, Springer.
- Amy Zhou, 2025. "Social Media and Fashion Marketing," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 211-242, Springer.
- Anthony M. Kent, 2025. "Personalisation in Fashion Marketing," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 243-265, Springer.
- Jackie L. Rayner, 2025. "Retail Technologies," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 267-294, Springer.
- Ruth Marciniak, 2025. "Hype or Reality: AI as a Disruptor of Fashion Retail," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 295-324, Springer.
- Sibichan K. Mathew & Shelly Rathee & Michael Burns, 2025. "Reinventing Fashion Business: Big Data Analytics," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 325-358, Springer.
- Philippa James & Aurore Bardey, 2025. "Assessing the Factors Mediating the Attitude-Behaviour Gap in Sustainable Fashion Consumerism," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 361-388, Springer.
- Gemma Muñoz Domínguez & Paloma Díaz-Soloaga, 2025. "Luxury Fashion Brands Greenfluence: GUCCI Vault and Valentino Vintage CSR Digital Communications," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 389-419, Springer.
- Ghalia Boustani, 2025. "Integrating Pop-Up Stores in Fashion Brand Strategies: A Guerilla Marketing Approach," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 421-454, Springer.
- Katharina A. Schuck & Jens K. Perret & Audrey Mehn & Kerstin Lehmann, 2025. "Second-Hand Luxury Fashion," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 455-488, Springer.
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