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Retail Technologies

In: Fashion Marketing

Author

Listed:
  • Jackie L. Rayner

    (Manchester Metropolitan University)

Abstract

Retail technology in the fashion industry encompasses a wide range of digital applications such as Augmented Reality (AR), Frictionless Shopping, Virtual Fit Technology, Radio Frequency Identification (RFID), Artificial Intelligence (AI), Omni-Channel Capabilities, and Phygital Solutions. The potential for positive consumer engagement from these technologies has led to increasing levels of investment, with retail technologies now seen as an imperative by many brands and retailers. Globally, virtual assets alone are predicted to be worth around $ 135 billion or more by 2024 according to the McKinsey State of Fashion Technology Report, (McKinsey & Company, 2022). From interactive consumer engagement within the retail environment, to the connected management of products from concept through to store, new retail technologies are constantly evolving to better meet the needs of the consumer. This chapter will discuss some of those retail technologies and the part they play in the evolving retail landscape.

Suggested Citation

  • Jackie L. Rayner, 2025. "Retail Technologies," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 267-294, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-82571-2_10
    DOI: 10.1007/978-3-031-82571-2_10
    as

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