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The Impact of Country of Origin Marketing on Fashion Brands

In: Fashion Marketing

Author

Listed:
  • Sibichan K. Mathew

    (National Institute of Fashion Technology)

  • Aastha Garg

    (Footwear Design and Development Institute)

Abstract

This chapter attempts to explain the role of the Country of Origin (COO) in fashion marketing by providing an understanding of the concept, its influence on consumer decision-making, and its legal regulations while enabling the readers to gain a historical perspective of COO labelling. It also highlights the significant policies in the major fashion consumption and production markets. A comprehensive set of sources to access the COO labelling requirements in major markets and a discussion on the growing use of COO and its surrogates by major fashion brands is included.

Suggested Citation

  • Sibichan K. Mathew & Aastha Garg, 2025. "The Impact of Country of Origin Marketing on Fashion Brands," Springer Books, in: Laura Costin & Liz Barnes (ed.), Fashion Marketing, pages 139-178, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-82571-2_6
    DOI: 10.1007/978-3-031-82571-2_6
    as

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