Sustainable Digital Marketing for Fashion and Luxury Brands
Editor
- Wilson Ozuem(University for the Creative Arts)Silvia Ranfagni(University of Florence)Cindy Millman(University for the Creative Arts)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), 2025. "Sustainable Digital Marketing for Fashion and Luxury Brands," Springer Books, Springer, number 978-3-031-82467-8, July.
Handle: RePEc:spr:sprbok:978-3-031-82467-8
DOI: 10.1007/978-3-031-82467-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Annette Kallevig & Vésma Kontere McQuillan, 2025. "Postdigital Iconicity of Runways: Redefining Sustainability in High-End Fashion Marketing," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 3-32, Springer.
- Michelle Willis, 2025. "Online Brand Communities: Digitally Sustaining Fashion Brands’ Sustainability," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 33-53, Springer.
- Silvia Ranfagni & Massimo Rosati & Silvia Frescucci, 2025. "Brand Building Using Digital Marketing Tools: Insight into an Innovative Hybrid Model," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 55-77, Springer.
- Samar Ghurab & Raye Ng, 2025. "Fostering Meaningful Interactions Through User-Generated Content: Reshaping How Fashion Brands Interact with Consumers," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 79-100, Springer.
- Liya An & Ling Lin & Caroline Jawad, 2025. "Chinese Online Literature: Sustainability and Customers’ Value Co-creation on an Online Brand Platform," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 101-124, Springer.
- Samuel Osei-Nimo & Cindy Millman, 2025. "Social Media and Discursive Practices in the Global Fashion Industry," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 125-146, Springer.
- Mei Kun (Vicky) Loi, 2025. "Luxury Hotels’ Corporate Social Responsibility Communications and Online Brand Communities," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 147-164, Springer.
- Sara Bocci Benucci & Cristian Di Gesto, 2025. "Persuasive Communication and Emotional Appeals: The Contribution of Psychology," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 165-188, Springer.
- Marta Giovannetti & Elena Cedrola, 2025. "Digital Fashion in the Metaverse and Innovation for Sustainability in Fashion," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 191-209, Springer.
- Wilson Ozuem & Michelle Willis, 2025. "Social Media Influencers: Transition from Fast Fashion to Slow Sustainable Causes," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 211-236, Springer.
- Xialiang Yao, 2025. "Repositioning of Chinese Luxury Spirit: Kweichow Moutai," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 237-263, Springer.
- Giovanna Pegan & Marco Balzano, 2025. "Authenticity as Consistency: Insights from Micro-influencers Partnerships with Sustainable Fashion Brands," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 265-291, Springer.
- Ling Lin & Liya An, 2025. "Virtual Corporate Social Responsibility Co-creation and Consumer Engagement," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 293-335, Springer.
- Samuel Osei-Nimo & Cindy Millman & Wajiha Kazim, 2025. "Leadership and Digital Transformation in the Luxury Brand Industry," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 337-359, Springer.
- Abdullah Promise Opute & Xi Jiang & Jafar Ojra, 2025. "Virtual Corporate Social Responsibility and Sustainable Value Creation," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 361-380, Springer.
- Favour Ben & Wilson Ozuem, 2025. "Social Media Influencers: Influencing Sustainable Practices in the Fashion Industry," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 381-408, Springer.
- Taiwo Olajumoke & Sajad Rezaei, 2025. "Storytelling and the Sustainability of Fashion and Luxury Brands," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 409-423, Springer.
- Fabrizio Mosca & Valentina Chiaudano & Brigida Morelli, 2025. "CSR Communication and Luxury Brands: Themes for Cultivating Stakeholder-Oriented Communication on Sustainability Through Social Media," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 425-445, Springer.
- Mostafa Mohamad & Fandi Omeish & Anna Tarabasz, 2025. "Metaverse Fashion Ecosystem: A Sustainable Marketing Perspective," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 447-473, Springer.
- Isolde Ward-Lubbe & Steven Mbeya, 2025. "Chatbots and Customer Experience in Luxury Fashion," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 477-506, Springer.
- Daniela Toccafondi, 2025. "Sustainability than Digitalization: Prato and the Global Fashion Supply Chain," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 507-528, Springer.
- Gordon Bowen & Hamid Jahankhani & Imad Nawaz, 2025. "Black Swan Events: Mitigating Disruption to a Supply Chain Using Blockchain and Artificial Intelligence," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 529-554, Springer.
- Emily Rosa Shahaj, 2025. "Artificial Intelligence and Sustainability in Fashion: A Triple Bottom Line Approach," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 555-580, Springer.
- Gordon Bowen & Janakan Sothinathan & Richard Bowen & Deidre Bowen & Atul Sethi, 2025. "Artificial Intelligence: Building Sustainability in the Implementation of SDGs," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 581-605, Springer.
- Stefania Masè & Elena Cedrola, 2025. "Kering’s Strategy for Digital and Sustainable Transformation: Twin Transition Through NFTs in the Luxury Industry," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 607-628, Springer.
- Nicole Cunningham, 2025. "Elevating the Luxury Brand Digital Engagement Using Chatbots," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 629-652, Springer.
- Silvia Ranfagni & Massimo Rosati & Michele Giura, 2025. "The Role of Blockchain in Sustainable Luxury Fashion," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 653-674, Springer.
- Leonardo Borsacchi, 2025. "Certification Standards and Ecolabelling for Sustainability and Traceability in the Textile Supply Chain," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 675-697, Springer.
- Mei Kun (Vicky) Loi, 2025. "Correction to: Luxury Hotels’ Corporate Social Responsibility Communications and Online Brand Communities," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 29, pages C1-C1, Springer.
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