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Artificial Intelligence: Building Sustainability in the Implementation of SDGs

In: Sustainable Digital Marketing for Fashion and Luxury Brands

Author

Listed:
  • Gordon Bowen

    (Anglia Ruskin University)

  • Janakan Sothinathan

    (Northumbria University London Campus)

  • Richard Bowen

    (Darwin Home)

  • Deidre Bowen

    (Operations)

  • Atul Sethi

    (Ulster University London Campus)

Abstract

The sustainable development goals (SDGs) are necessary and recognised to bring benefits, such as sustainability, which could contribute to economic growth, reduce poverty, and reduce inequalities. The implementation of SDGs is generally accepted as coherent and reasonable to many in society. However, the adoption of SDGs by society is hindered by economic situations and societal behaviour towards the implementation of SDGs. The aim of this chapter is to understand how economic circumstances and societal behaviour influence the implementation and sustainability of SDGs. However, a supplementary hypothesis is that artificial intelligence (AI) can be ethical and be a driver to change societal behaviour to build trust and ethical behaviour in making SDGs an accepted part of society and business. Changing the fashion industry context and, thus, behaviour requires embracing innovation and sustainability and moving from a fast fashion industry to a slow fashion industry. SDGs identified in this chapter have a disproportional impact on developing countries; to level them up economically by leveraging AI requires the fruits of AI technology to be shared and the West and other developed countries to aid the implementation of SDGs. Developing countries can achieve SDGs when developed countries implement a social contract for AI with developing countries.

Suggested Citation

  • Gordon Bowen & Janakan Sothinathan & Richard Bowen & Deidre Bowen & Atul Sethi, 2025. "Artificial Intelligence: Building Sustainability in the Implementation of SDGs," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 581-605, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-82467-8_24
    DOI: 10.1007/978-3-031-82467-8_24
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