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Virtual Corporate Social Responsibility and Sustainable Value Creation

In: Sustainable Digital Marketing for Fashion and Luxury Brands

Author

Listed:
  • Abdullah Promise Opute

    (University of Wales Trinity Saint David)

  • Xi Jiang

    (University of Wales Trinity Saint David)

  • Jafar Ojra

    (Swansea University)

Abstract

Organisations are aware that consumers are becoming increasingly sensitive to companies’ obligations to sustainability, and that these sensitivities influence consumers’ purchase decision making; organisations are consequently recognising the pertinence of environmentally and socially conscious behaviour in their operational activities. This chapter focuses on corporate social responsibility (CSR), which is a core aspect of sustainability mechanisms. The chapter commences by providing a justification for the theoretical premise of this chapter. The foundation of fashion and sustainability is then explained. CSR and its aspects are explained and virtual CSR (VCSR) is introduced as well as VCSR dialogue. The impacts of VCSR, such as value creation and effects on organisational performance, are highlighted. To conclude, relevant recommendations are forwarded towards strategising VCSR and optimising its utility for customer engagement and organisational performance impact.

Suggested Citation

  • Abdullah Promise Opute & Xi Jiang & Jafar Ojra, 2025. "Virtual Corporate Social Responsibility and Sustainable Value Creation," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Cindy Millman (ed.), Sustainable Digital Marketing for Fashion and Luxury Brands, chapter 0, pages 361-380, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-82467-8_15
    DOI: 10.1007/978-3-031-82467-8_15
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