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Targeting Uplift

Author

Listed:
  • René Michel

    (Deutsche Bank AG)

  • Igor Schnakenburg

    (DeTeCon International GmbH)

  • Tobias von Martens

    (Deutsche Bank AG)

Abstract

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Suggested Citation

  • René Michel & Igor Schnakenburg & Tobias von Martens, 2019. "Targeting Uplift," Springer Books, Springer, number 978-3-030-22625-1, March.
    • Handle: RePEc:spr:sprbok:978-3-030-22625-1
    DOI: 10.1007/978-3-030-22625-1
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