Strategies in E-Business
Editor
- Ignacio Gil-Pechuán(Technical University of Valencia)Daniel Palacios-Marqués(Technical University of Valencia)Marta Peris Peris-Ortiz(Technical University of Valencia)Eduardo Vendrell(Technical University of Valencia)Cesar Ferri-Ramirez(Polytechnic University of Valencia)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), 2014. "Strategies in E-Business," Springer Books, Springer, edition 127, number 978-1-4614-8184-3, June.
Handle: RePEc:spr:sprbok:978-1-4614-8184-3
DOI: 10.1007/978-1-4614-8184-3Download full text from publisher
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3. Perform a search for a similarly titled item that would be available.Book Chapters
The following chapters of this book are listed in IDEAS- Marta Peris Peris-Ortiz & Diana Benito-Osorio & Carlos Rueda-Armengot, 2014. "Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMEs?," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 1-10, Springer.
- Ángel F. Villarejo-Ramos & Manuel J. Sánchez-Franco & Elisa M. García-Vacas & Antonio Navarro-García, 2014. "Modelling the Influence of eWOM on Loyalty Behaviour in Social Network Sites," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 11-28, Springer.
- Fernando J. Garrigos-Simon & Yeamduan Narangajavana & José Luis Galdón-Salvador, 2014. "Crowdsourcing as a Competitive Advantage for New Business Models," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 29-37, Springer.
- Geovanny Perdomo & Claudia Alvarez & David Urbano, 2014. "Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 39-54, Springer.
- Carlos Devece & Rafael Lapiedra & Daniel Palacios, 2014. "Website Effectiveness for Tourism Accommodation Companies," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 55-65, Springer.
- Jorge Arenas-Gaitán & Begoña Peral-Peral & María Ángeles Ramón-Jerónimo, 2014. "Gender in the Elderly Internet Users," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 67-77, Springer.
- Francisco J. Lara, 2014. "Search Engine Optimization and Ethical Leadership Strategies," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 79-90, Springer.
- Enrique Simarro Sanchís, 2014. "Search Engine Ranking: A SEO Strategy," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 91-103, Springer.
- Camilo Prado Román & Maria Pilar Conesa García & Jose María Merigó, 2014. "The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 105-113, Springer.
- Lea Isopoussu-Koponen & Ismo Koponen, 2014. "How are New Media Changing the Working Environment? What are the Challenges?," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 115-121, Springer.
- Alexis Bañón-Gomis & José-Vicente Tomás-Miquel & Manuel Expósito-Langa, 2014. "Improving User Experience: A Methodology Proposal for Web Usability Measurement," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 123-145, Springer.
- M. Pilar Conesa García & Ignacio Gil-Pechuán & Jose Miguel Albarracín Guillen, 2014. "The Importance of Trust in Information Security in Interconnected Organisations," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 147-160, Springer.
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