IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-1-4614-8184-3_3.html
   My bibliography  Save this book chapter

Crowdsourcing as a Competitive Advantage for New Business Models

In: Strategies in E-Business

Author

Listed:
  • Fernando J. Garrigos-Simon

    (Universitat Politècnica de València)

  • Yeamduan Narangajavana

    (Walailak University)

  • José Luis Galdón-Salvador

    (Universitat Politècnica de València)

Abstract

The current organizational environment is characterized by the evolution and transformation of information and communication technologies, the eruption of social networks, and, with it, the growing importance of the participation of customers and other contributors in the behavior of these firms. Participating customers are increasingly influencing the development of marketing initiatives in the production process of firms, while the development of social networks and online communities has engendered new business or strategic models where diverse participants in social networks are becoming the crucial element for success. Taking into account these facts, this chapter focuses on the importance of this participation through the development of “crowdsourcing”. The chapter defines the concept, analyzes its possible uses for the improvement of different organizational areas, and finally explains the crowdsourcing implementation process via a series of steps. The study is important as it opens up new areas of research in the literature and also provides some practical analysis and examples of its use by organizations.

Suggested Citation

  • Fernando J. Garrigos-Simon & Yeamduan Narangajavana & José Luis Galdón-Salvador, 2014. "Crowdsourcing as a Competitive Advantage for New Business Models," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 29-37, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4614-8184-3_3
    DOI: 10.1007/978-1-4614-8184-3_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Regina Lenart-Gansiniec, 2017. "Factors Influencing Decisions about Crowdsourcing in the Public Sector: A Literature Review," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(6), pages 1997-2005.
    2. Fernando Garrigós-Simón & Silvia Sanz-Blas & Yeamduan Narangajavana & Daniela Buzova, 2021. "The Nexus between Big Data and Sustainability: An Analysis of Current Trends and Developments," Sustainability, MDPI, vol. 13(12), pages 1, June.
    3. Regina Lenart-Gansiniec, 2017. "Theoretical and Methodical Aspects of Crowdsourcing: Effectiveness and Its Measuring," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 14(4), pages 43-60.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-1-4614-8184-3_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.