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Gender in the Elderly Internet Users

In: Strategies in E-Business

Author

Listed:
  • Jorge Arenas-Gaitán

    (Universidad de Sevilla)

  • Begoña Peral-Peral

    (Universidad de Sevilla)

  • María Ángeles Ramón-Jerónimo

    (Pablo de Olavide University)

Abstract

The world’s population is getting older. Despite the stereotypes, the elderly use Internet increasingly more. The aim of this work is to analyze gender influence in the elderly’s Internet adoption process. This generic goal results in two specific objectives. Firstly, the Internet adoption process in the elderly is studied. To do so we propose a TAM-based model that will be tested via PLS. The second aim we set out is to analyze the differences in the Internet adoption process that can be explained via considering gender-based divergences. To achieve this we combine multi-group analysis via PLS and the t test for our independent samples. The results obtained partially support the model proposed and point out certain differences between elderly men and women with respect to their perception of ease of use and Internet use.

Suggested Citation

  • Jorge Arenas-Gaitán & Begoña Peral-Peral & María Ángeles Ramón-Jerónimo, 2014. "Gender in the Elderly Internet Users," Springer Books, in: Ignacio Gil-Pechuán & Daniel Palacios-Marqués & Marta Peris Peris-Ortiz & Eduardo Vendrell & Cesar F (ed.), Strategies in E-Business, edition 127, chapter 0, pages 67-77, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4614-8184-3_6
    DOI: 10.1007/978-1-4614-8184-3_6
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