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Transnational Marketing and Transnational Consumers

Author

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  • Ibrahim Sirkeci

    () (Regent’s University London)

Abstract

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Suggested Citation

  • Ibrahim Sirkeci, 2013. "Transnational Marketing and Transnational Consumers," SpringerBriefs in Business, Springer, edition 127, number 978-3-642-36775-5, December.
  • Handle: RePEc:spr:spbrbu:978-3-642-36775-5
    DOI: 10.1007/978-3-642-36775-5
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    Citations

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    Cited by:

    1. Ibrahim Sirkeci & Anett Condick-Brough, 2016. "CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele," Transnational Marketing Journal, Transnational Press London, UK, vol. 4(1), pages 41-58, May.
    2. Deniz Özalpman, 2017. "Transnational Viewers of Turkish Television Drama Series," Transnational Marketing Journal, Transnational Press London, UK, vol. 5(1), pages 25-43, May.
    3. Jessica Lichy & Kevin Pon, 2013. "The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad?," Transnational Marketing Journal, Transnational Press London, UK, vol. 1(1), pages 5-21, October.
    4. Evinc Dogan & Goran Petkovic, 2016. "Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine," Transnational Marketing Journal, Transnational Press London, UK, vol. 4(2), pages 84-99, October.
    5. Ibrahim Sirkeci & Fatma Zeren, 2018. "Diaspora Marketing Revisited: The nexus of entrepreneurs and consumers," Transnational Marketing Journal, Transnational Press London, UK, vol. 6(2), pages 139-157, October.
    6. Ibrahim Sirkeci, 2016. "Transnational Döner Kebab taking over the UK," Transnational Marketing Journal, Transnational Press London, UK, vol. 4(2), pages 143-158, October.
    7. Evinc Dogan & Ibrahim Sirkeci, 2013. "Vol 2013, No 1303 (2013): The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul," Border Crossing, Transnational Press London, UK, vol. 3(3), pages 29-50, December.
    8. Mouillot, Philippe & Pupion, Pierre-Charles, 2017. "Ecosystem-based Artefacts as a Source of Loyalty at the French Valley of the Monkeys," Ecological Economics, Elsevier, vol. 141(C), pages 106-118.
    9. Yagmur Ozyer & Basak Degerli & Alper Degerli & Ebru Gozukara, 2016. "Card usage by Turks when travelling abroad: shopping and Transnationalisation," Transnational Marketing Journal, Transnational Press London, UK, vol. 4(1), pages 10-19, May.
    10. Silvia Dessì & Federica Caboni & Ernestina Giudici, 2013. "Case Study: The new territorial orientation of a transnational company: Italian pasta," Transnational Marketing Journal, Transnational Press London, UK, vol. 1(1), pages 72-83, October.
    11. Ines Oswald, 2016. "Transnational adaptation: changing determinants of grocery store choice of German consumers in London," Transnational Marketing Journal, Transnational Press London, UK, vol. 4(1), pages 20-40, May.
    12. Evinc Dogan & Ibrahim Sirkeci, 2013. "Vol 2013, No 1303 (2013): The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul," Border Crossing, Transnational Press London, UK, vol. 2013(1303), pages 29-50, December.

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