Brand Intelligence
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-032-17490-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Baohong Sun, 2026. "Digital Technologies and Marketing Innovation," Future of Business and Finance, in: Brand Intelligence, chapter 1, pages 1-31, Springer.
- Baohong Sun, 2026. "Platform Enterprises," Future of Business and Finance, in: Brand Intelligence, chapter 2, pages 33-64, Springer.
- Baohong Sun, 2026. "Consumer Decision-Making Process and Brand Experience," Future of Business and Finance, in: Brand Intelligence, chapter 3, pages 65-89, Springer.
- Baohong Sun, 2026. "Building Brand Intelligence," Future of Business and Finance, in: Brand Intelligence, chapter 4, pages 91-124, Springer.
- Baohong Sun, 2026. "Online Community," Future of Business and Finance, in: Brand Intelligence, chapter 5, pages 125-153, Springer.
- Baohong Sun, 2026. "Online Store," Future of Business and Finance, in: Brand Intelligence, chapter 6, pages 155-191, Springer.
- Baohong Sun, 2026. "Smart Products and Smart Stores," Future of Business and Finance, in: Brand Intelligence, chapter 0, pages 193-223, Springer.
- Baohong Sun, 2026. "Mobile Applications," Future of Business and Finance, in: Brand Intelligence, chapter 8, pages 225-249, Springer.
- Baohong Sun, 2026. "The Command Center and Intelligent Marketing," Future of Business and Finance, in: Brand Intelligence, chapter 9, pages 251-283, Springer.
- Baohong Sun, 2026. "Omni-Domain Marketing and Brandnetics™," Future of Business and Finance, in: Brand Intelligence, chapter 10, pages 285-312, Springer.
- Baohong Sun, 2026. "Web3 and Participatory Marketing," Future of Business and Finance, in: Brand Intelligence, chapter 11, pages 313-368, Springer.
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