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Omni-Domain Marketing and Brandnetics™

In: Brand Intelligence

Author

Listed:
  • Baohong Sun

    (Cheung Kong Graduate School of Business)

Abstract

The first nine chapters of this book examined Digital Transformation and Intelligent Marketing in the brandowned ecosystem, building toward the framework of Brandnetics™. This concluding chapter ties those ideas together by highlighting the synergy between public and private domains and introducing omni-domain marketing as a holistic approach. It recaps core tactics—user retention, community building, asset accumulation, and monetization—showing how they create compounding advantages when aligned with Brandnetics™. Finally, the chapter looks ahead, explaining how success in private-domain marketing prepares brands to embrace Agentic AI and Web3 and to thrive in an economy where ecosystems, intelligence, and user co-creation define sustainable growth. Core Concepts: Omni-domain marketing; Put and-Take method; Digital marketing vs. intelligent marketing; AI-assisted search; Marketing technology (MarTech); Platformization; Open partnerships; Ecosystem orchestration; Compounding growth; Living and adaptive systems; Brandnetics™.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-032-17490-1_10
DOI: 10.1007/978-3-032-17490-1_10
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