Mastering CommTech
Editor
- Uwe Seebacher(Academic Institute for Qualified Methods and Professional Structures (AQPS))Jörg Forthmann(Institute for Management and Economic Research)Thomas Mickeleit(KommunikationNeuDenken)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), 2025. "Mastering CommTech," Future of Business and Finance, Springer, number 978-3-031-90302-1, June.
Handle: RePEc:spr:fuobaf:978-3-031-90302-1
DOI: 10.1007/978-3-031-90302-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Thomas Mickeleit, 2025. "Why Companies Need to Get Started with the Digital Transformation of their Communication," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 3-20, Springer.
- Thomas Mickeleit, 2025. "Communications Is Not Immune to Digital Disruption," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 21-40, Springer.
- Thomas Mickeleit & Paul Peters & Julian Pining & Michael Schmitz & Benita Daube, 2025. "The Stakeholder Journey as a Tool for Communication Management," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 43-62, Springer.
- Christina Rettig & Antonia Eidner & Oliver Lönker & David Willmes, 2025. "Data-Driven Controlling of Corporate Communications with CommTech," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 63-85, Springer.
- Brittany Paxman, 2025. "CommTech to Enable Data-Informed Decisions," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 87-102, Springer.
- Jörg Forthmann & Lothar Rolke, 2025. "Media Analytics: No Data, No CommTech," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 103-114, Springer.
- Annette Siragusano & Paul Peters & Lena Wouters & Christian Krause & Valentina Wiedemann & Uwe Seebacher, 2025. "Holistic Data Storytelling: A Framework for Individualised, Efficient and Effective Communication With Stakeholders," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 117-166, Springer.
- Aditi Mudgal & Amendra Pandey, 2025. "Understanding Consumer Conversations Around Brands: Lexical Analysis of Select Brand Campaigns," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 167-183, Springer.
- Ramona Greiner & Melanie Lammers, 2025. "Data-Driven Communication: Creating User-Centered Data Products for Communication Teams," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 185-200, Springer.
- Bernd Trummer & Giovanna Nitsche & Paul Seebacher & Uwe Seebacher, 2025. "Communication Conversion Optimization (CCO): Leveraging CommTech for Performance Excellence," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 203-232, Springer.
- Tuhin S. Banerjee, 2025. "Measuring the ROI of CommTech: Developing Metrics to Track Success in the Digital Age," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 233-254, Springer.
- Alena Kirchenbauer, 2025. "Building a Corporate Agenda: Balancing Business Goals and Stakeholder Interests in Topic-Based Corporate Communications," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 255-267, Springer.
- Volker M. Banholzer & Moritz Füser & Michael Maader & Thomas Massmann & Andreas Quest & Martin Regnet & Andreas Rossbach & Christof Schmid & Sascha Stoltenow & Richard Tigges & Lena Wouters & Stephan , 2025. "Artificial Intelligence in Corporate Communications: Areas of Application, Opportunities, Challenges and Ethical Guidelines," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 271-327, Springer.
- Claudia Gabler & Tim Seebacher & Uwe Seebacher, 2025. "Case Study Predictive Communication Intelligence for Educational Institutions," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 329-366, Springer.
- Jörg Forthmann & Alexander Oswald & Uwe Seebacher, 2025. "The Future of Influence: Transforming Lobbying With Predictive Intelligence and CommTech," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 367-400, Springer.
- Christof Schmid, 2025. "Fascination Metaverse," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 401-421, Springer.
- Werner Krings & Alexander Nissen & Uwe Seebacher, 2025. "Mastering Cultural Intelligence in the Era of CommTech and Predictive Communication Intelligence," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 425-460, Springer.
- Berthold Baurek-Karlic, 2025. "CEO Positioning: An Integral Part of Corporate Communication in the Digital Age," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 461-474, Springer.
- Barbara Bossmann & Thomas Massmann & Meike Ostermeier & Christof Schmid & Christopher Storck & Richard Tigges, 2025. "The Perfect Communication Machine: Integrated, Topic-Centered, Data-Based," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 477-513, Springer.
- Mona Riemenschneider & Jan-Lukas Kleinschmidt, 2025. "Case Study “AP CommsMate”," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 515-528, Springer.
- Uwe Seebacher & Thomas Mickeleit & Jörg Forthmann, 2025. "Predicting Mastering CommTech for the Next Years," Future of Business and Finance, in: Uwe Seebacher & Jörg Forthmann & Thomas Mickeleit (ed.), Mastering CommTech, pages 529-535, Springer.
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