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Why Companies Need to Get Started with the Digital Transformation of their Communication

In: Mastering CommTech

Author

Listed:
  • Thomas Mickeleit

    (KommunikationNeuDenken)

Abstract

This article deals with the digitalization of communication departments. It not only presents the current status but also questions why a digital transformation is necessary at all. It also describes hurdles, such as a lack of implementation, project management, and data expertise, and provides recommendations on how to overcome them. The focus is on a master plan that paves the way for the complete digitalization of the communication value chain.

Suggested Citation

Handle: RePEc:spr:fuobcp:978-3-031-90302-1_1
DOI: 10.1007/978-3-031-90302-1_1
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