Social Media Monetization
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-14575-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "Introduction," Future of Business and Finance, in: Social Media Monetization, chapter 1, pages 3-9, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "How Companies Can Exploit the Commercial Value of Social Media Through Advertising," Future of Business and Finance, in: Social Media Monetization, chapter 2, pages 13-26, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "How Companies Can Use Social Media for Social Selling," Future of Business and Finance, in: Social Media Monetization, chapter 3, pages 27-44, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "How Social Media Profits from Advertising and Social Commerce," Future of Business and Finance, in: Social Media Monetization, chapter 4, pages 45-56, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "How Social Media Can Monetize by Offering Premium Service or Content," Future of Business and Finance, in: Social Media Monetization, chapter 5, pages 57-65, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "Monetization Process for Companies," Future of Business and Finance, in: Social Media Monetization, chapter 6, pages 69-75, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "Social Media Strategy Design," Future of Business and Finance, in: Social Media Monetization, chapter 7, pages 77-95, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "Optimizing the Use of Four Major Social Media Platforms," Future of Business and Finance, in: Social Media Monetization, chapter 8, pages 97-114, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "Cases and Analyses of Companies Leveraging Social Media," Future of Business and Finance, in: Social Media Monetization, chapter 9, pages 115-134, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "Monetization Strategy Implementation for Social Media Companies," Future of Business and Finance, in: Social Media Monetization, chapter 10, pages 137-149, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "Business Model Design for Social Media Companies," Future of Business and Finance, in: Social Media Monetization, chapter 11, pages 151-167, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "Information System and Structure Design for Social Media Monetization," Future of Business and Finance, in: Social Media Monetization, chapter 12, pages 169-184, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "Social Media Monetization and Demonetization: Risks, Challenges, and Potential Solutions," Future of Business and Finance, in: Social Media Monetization, chapter 13, pages 185-214, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "Cases and Analyses of Social Media Companies," Future of Business and Finance, in: Social Media Monetization, chapter 14, pages 215-227, Springer.
- Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "New Technologies to Enhance Money-Making Potential," Future of Business and Finance, in: Social Media Monetization, chapter 15, pages 231-243, Springer.
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