IDEAS home Printed from https://ideas.repec.org/h/spr/fuobcp/978-3-031-14575-9_6.html

Monetization Process for Companies

In: Social Media Monetization

Author

Listed:
  • Francisco J. Martínez-López

    (University of Granada, Department of Business Administration 1)

  • Yangchun Li

    (Zhejiang University of Technology, School of Management)

  • Susan M. Young

    (Fordham University, Gabelli School of Business)

Abstract

A monetization process encompasses six activities: market research, social media strategy formulation, social media listening and social media intelligence, influencer marketing, performance assessment and reporting, and community management and customer care. All activities serve the ultimate goal of increasing corporate profit via social media. The six activities are not arranged in a causal sequence. For example, social media listening could be performed earlier than market research. These activities can constitute the entire monetization process, but not all activities are necessary in different forms of social media monetization. This chapter offers an overview of the monetization process. The key activities will be discussed in further detail in later chapters.

Suggested Citation

  • Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "Monetization Process for Companies," Future of Business and Finance, in: Social Media Monetization, chapter 6, pages 69-75, Springer.
    • Handle: RePEc:spr:fuobcp:978-3-031-14575-9_6
    DOI: 10.1007/978-3-031-14575-9_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:fuobcp:978-3-031-14575-9_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.