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Information System and Structure Design for Social Media Monetization

In: Social Media Monetization

Author

Listed:
  • Francisco J. Martínez-López

    (University of Granada, Department of Business Administration 1)

  • Yangchun Li

    (Zhejiang University of Technology, School of Management)

  • Susan M. Young

    (Fordham University, Gabelli School of Business)

Abstract

Information system (IS) and structure design establish the foundation for successful social media monetization. Previously, we have focused on discussing the conceptual and theoretical aspects of social media monetization. In this chapter, we will focus our attention on more practical knowledge about how to design an IS and structure design for social media monetization. The design research produces new insights for social media monetization because it applies existing theory and knowledge in a field of practice, and, most importantly, updates, refines, and advances our perceptions and knowledge about social media monetization in the iterative and interactive process between designers and artifacts. IS design research has been relevant to theory and knowledge for action, i.e., a form of how-to-do knowledge (Gregor, MIS Quarterly: Management Information Systems, 30(3), 611–642, 2006).

Suggested Citation

  • Francisco J. Martínez-López & Yangchun Li & Susan M. Young, 2022. "Information System and Structure Design for Social Media Monetization," Future of Business and Finance, in: Social Media Monetization, chapter 12, pages 169-184, Springer.
    • Handle: RePEc:spr:fuobcp:978-3-031-14575-9_12
    DOI: 10.1007/978-3-031-14575-9_12
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