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Handbook of Applied Market Research and Personnel Services at Universities

Editor

Listed:
  • Francis Boachie-Mensah
  • Justus Munyoki
  • Udo Scheuer

Abstract

This Handbook of Applied Marketing and Personnel Services is part of the project "German-African University Partnership Platform for the Development of Entrepreneurship and SMEs", financed by the German Federal Ministry of Economic Cooperation and Development (BMZ) and the German Academic Exchange Service (DAAD), and jointly conducted by Bonn-Rhein-Sieg University of Applied Sciences, University of Cape Coast in Ghana and University of Nairobi in Kenya.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Francis Boachie-Mensah & Justus Munyoki & Udo Scheuer (ed.), 2018. "Handbook of Applied Market Research and Personnel Services at Universities," Handbooks, German African University Partnership Platform for the Development of Entrepreneurs and Small/Medium Enterprises, edition 1, number amps, September.
    • Handle: RePEc:sau:gauphb:amps
    DOI: 10.18418/978-3-96043-065-0
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    File URL: https://pub.h-brs.de/frontdoor/deliver/index/docId/3867/file/Handbook_AMRPS.pdf
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    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General

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