The Evolution of Luxury Brands, Volume I
Editor
- Alkis Thrassou(University of Nicosia)Demetris Vrontis(University of Nicosia)Leonidas Efthymiou(University of Nicosia)Yaakov Weber(School of Business Administration)S. M. Riad Shams(Northumbria University)Evangelos Tsoukatos(University of Nicosia)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), 2025. "The Evolution of Luxury Brands, Volume I," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, Palgrave Macmillan, number 978-3-031-96676-7, May.
Handle: RePEc:pal:pscdbr:978-3-031-96676-7
DOI: 10.1007/978-3-031-96676-7Download full text from publisher
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3. Perform a for a similarly titled item that would be available.Book Chapters
The following chapters of this book are listed in IDEAS- Demetris Vrontis & Alkis Thrassou & Emmanouela Kokkinopoulou & Leonidas Efthymiou, 2025. "Luxury Brands Evolution: An Overview of Industries and Markets," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
- Paraskevi Evi Dekoulou & Kyriakos Riskos & Ioanna Papasolomou, 2025. "Sustainable Marketing Activities and Brand Defense in the Greek Luxury Market: Exploring a Sequential Mediation Model Through Brand Trust and Brand Engagement," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
- Anna S. Zotova & Alexandra A. Chudaeva & Irina A. Svetkina, 2025. "Business Models Transformation in Luxury Clothes Companies Under Uncertainty," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
- Paula Rodrigues & Ana Pinto Borges, 2025. "Could Fashion Influencers Be Masstige Brands?," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
- Nikola Draškovic, 2025. "Luxury Meets Affordability: The Strategic Co-Branding of Swatch with Omega and Blancpain," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
- Mario Nicoliello, 2025. "Luxury Branding in Sport: The Evolution of Louis Vuitton’s America’s Cup Sponsorship," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
- Ioanna Papasolomou & Jana Brenkusová Pavelková & Jana Turčínková, 2025. "The Synergy Between Luxury Fashion Brands and Slow Fashion Through the Eyes of Gen Z Consumers: A Study of Two European Countries," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
- Valentina Iuliana Diaconu-Cerceloiu & Mădălin Lucian Cerceloiu, 2025. "Consumer Buying Behavior Through the Lens of Luxury Brands," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
- Ichraf Dimassi & Fatma Smaoui, 2025. "The Hybrid Identity of Second-Hand Luxury: A Semiotic Approach," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
- Ambika Kulshrestha & Sandeep Kulshrestha & Leonidas Efthymiou & Meliz Bozat, 2025. "Luxury Brand Evolution and Growth in India," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
- Marcos Komodromos & Jusuf Zeqiri & Andreas Masouras & Sofia Anastasiadou, 2025. "Luxury Experience Purchasing Patterns: Understanding Consumer Behavior Toward Established Luxury Brands in Jordan," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
- Mathupayas Thongmak, 2025. "Luxury Brands or Not? Customer Engagement on E-Marketplace Conversation in Thailand," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
- Sabeeha Fatma, 2025. "Luxury on Rent: The Rising Trend Among Millennials and Gen Z in India," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
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