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Luxury Brands Evolution: An Overview of Industries and Markets

Author

Listed:
  • Demetris Vrontis

    (GNOSIS Mediterranean Institute for Management Science, University of Nicosia)

  • Alkis Thrassou

    (GNOSIS Mediterranean Institute for Management Science, University of Nicosia)

  • Emmanouela Kokkinopoulou

    (GNOSIS Mediterranean Institute for Management Science, University of Nicosia)

  • Leonidas Efthymiou

    (University of Nicosia)

Abstract

This chapter serves as a comprehensive literature review on various topics related to luxury brands. Through a systematic review of the literature, the most significant papers ranked by quality and prominence were identified, addressing key issues such as the evolution of different luxury sectors over time and the emerging trends within them. The review highlights the factors that drive consumer behavior toward luxury goods, emphasizing the critical role of demographic, social, and psychological influences. Furthermore, it examines how marketing strategies within these sectors must adapt to effectively communicate the benefits of luxury products and align with consumer expectations. The study also explores the complex relationship between luxury and sustainability, considering the growing importance of environmental and ethical concerns in shaping consumer perceptions. Additional themes related to luxury consumption, such as technological innovations and the shifting landscape of brand value, are also discussed. In conclusion, the study offers suggestions for future research directions to further deepen the understanding of luxury consumption and provide actionable insights for industry practitioners.

Suggested Citation

  • Demetris Vrontis & Alkis Thrassou & Emmanouela Kokkinopoulou & Leonidas Efthymiou, 2025. "Luxury Brands Evolution: An Overview of Industries and Markets," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
    • Handle: RePEc:pal:pscchp:978-3-031-96676-7_1
    DOI: 10.1007/978-3-031-96676-7_1
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