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Utilizing Social Media In Digital Marketing: Tips And Tricks

Author

Listed:
  • Hilda

    (Universitas Tanjungpura (UNTAN), Pontianak, Indonesia)

  • Girang Permata Gusti

    (Universitas Tanjungpura (UNTAN), Pontianak, Indonesia)

Abstract

Digital marketing that utilizes social media has become an effective strategy for increasing brand awareness and reaching a wider audience. In this research, we explore tips and tricks for utilizing social media in digital marketing with a focus on increasing brand awareness. A quantitative descriptive method was used using secondary data from the We Are Social report on social media and internet use in Indonesia in January 2023. These data provide insight into the behavior of social media and internet users, as well as reveal the potential and challenges in utilizing social media as a tool for effective marketing.

Suggested Citation

  • Hilda & Girang Permata Gusti, 2023. "Utilizing Social Media In Digital Marketing: Tips And Tricks," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 7(2), pages 79-82, October.
    • Handle: RePEc:zib:zbmecj:v:7:y:2023:i:2:p:79-82
    DOI: 10.26480/mecj.02.2023.79.82
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    References listed on IDEAS

    as
    1. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
    2. Xi Chen & Xiangdong Shen & Xiangmeng Huang & Yu Li, 2021. "Research on Social Media Content Marketing: An Empirical Analysis Based on China’s 10 Metropolis for Korean Brands," SAGE Open, , vol. 11(4), pages 21582440211, October.
    Full references (including those not matched with items on IDEAS)

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