IDEAS home Printed from https://ideas.repec.org/a/zib/zbmecj/v5y2021i2p64-68.html
   My bibliography  Save this article

Digital Marketing Implementation On Development And Prospective Digital Business (Case Study On Marketplace In Indonesia)

Author

Listed:
  • Hendra Jonathan Sibarani

    (Universitas Prima Indonesia, Indonesia)

Abstract

The concept of marketing activities using digital marketing can provide convenience in promotion of a brand and product on digital media such as social media that has been integrated with services available on Digital Marketing. The lack of understanding of target customers, does not use social media effectively, does not have a website or does not promote its website, website design is not attractive, does not plan marketing goals, not using SEO and too many strategies is a problem that often occurs on marketplace services in Indonesia. This is what underlies this research in several marketplaces that do not use the concept of digital marketing so that it has an impact on the reduction of sales targets and the number of customers. The aim in this study is to find out and analyze the extent to which marketplace in Indonesia can understand the concept of digital marketing, so as to be able to implement the development and prospects of digital business. This study used descriptive method with a qualitative approach. Data analysis techniques in this study used descriptive analysis and pattern analysis matching. The data used is primary data and secondary data. The study population is 50 of applications websites and marketplace in Indonesia, which used research indicators on the number of monthly web visitors, ranking in the AppStore, ranking on Playstore, and Followers on Twitter, Instagram and Facebook as the limit problem of research. The results obtained showed that Marketplace of Tokopedia, Shopee, Bukalapak, Lazada, Blibli has a very good rating compared to the Favo Website and Applications, Plazakamera, Tees, Qoo10 and Lakan6 which have not implemented a Digital Marketing concept so that there are still application users, which who do not know the existence of the website and application so that it has an impact on the absence of followers through social media Twitter, Instagram and Facebook. This research has a novelty on research methods and research objects in the digital business marketplace in Indonesia which is currently growing very rapidly and has an impact on increasing the number of customers.

Suggested Citation

  • Hendra Jonathan Sibarani, 2021. "Digital Marketing Implementation On Development And Prospective Digital Business (Case Study On Marketplace In Indonesia)," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 5(2), pages 64-68, November.
    • Handle: RePEc:zib:zbmecj:v:5:y:2021:i:2:p:64-68
    DOI: 10.26480/mecj.02.2021.64.68
    as

    Download full text from publisher

    File URL: https://myecommerecejournal.com/download/2325/
    Download Restriction: no
    File URL: https://libkey.io/10.26480/mecj.02.2021.64.68?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Tooran Alizadeh, 2017. "Urban Digital Strategies: Planning in the Face of Information Technology?," Journal of Urban Technology, Taylor & Francis Journals, vol. 24(2), pages 35-49, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rodríguez Bolívar, Manuel Pedro & Alcaide Muñoz, Laura & Alcaide Muñoz, Cristina, 2023. "Identifying patterns in smart initiatives' planning in smart cities. An empirical analysis in Spanish smart cities," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    2. Simeon Shtebunaev & Silvia Gullino & Peter J. Larkham, 2023. "Planning the Smart City With Young People: Teenagers’ Perceptions, Values and Visions of Smartness," Urban Planning, Cogitatio Press, vol. 8(2), pages 57-69.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zib:zbmecj:v:5:y:2021:i:2:p:64-68. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Zibeline International Publishing (email available below). General contact details of provider: http://myecommerecejournal.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.