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Beyond "Points of Control": logics of digital governmentality

Author

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  • Badouard, Romain
  • Mabi, Clément
  • Sire, Guillaume

Abstract

In this paper, we aim to show the heuristic benefit of Michel Foucault's concept of "governmentality", in order to describe three logics of power and control within digital environments. These three logics – directing, constraining and framing online behaviours – are similar to Foucault's approach to power, which is understood as a means to "lead other people's behaviours", as it is in this case enacted through the mediation of technical resources, such as software, algorithms and operating systems. This paper provides three illustrations of these logics of governmentality: the way in which Google tries to direct webmasters' practices with the help of its SEO guidelines and a webmaster ranking system (governmentality by incentives); the way by which developers constrain online behaviours through websites and software (governmentality by design); the way Apple frames the work of app developers in order to institute specific standards for action and interaction within its iPhone operating system (governmentality by framing).

Suggested Citation

  • Badouard, Romain & Mabi, Clément & Sire, Guillaume, 2016. "Beyond "Points of Control": logics of digital governmentality," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 5(3), pages 1-13.
    • Handle: RePEc:zbw:iprjir:214027
    DOI: 10.14763/2016.3.433
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    References listed on IDEAS

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    1. Hofmann, Jeanette & Katzenbach, Christian & Gollatz, Kirsten, 2017. "Between coordination and regulation: Finding the governance in Internet governance," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 19(9), pages 1406-1423.
    2. Musiani, Francesca, 2013. "Dangerous Liaisons? Governments, companies and Internet governance," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 2(1), pages 1-7.
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