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Identifying Desirable Product Specifications from Target Customers’ Chinese eWOM

Author

Listed:
  • Yuh-Jen Chen

    (Department of Accounting and Information Systems, National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan)

  • Yuh-Min Chen

    (Institute of Manufacturing Information and Systems, National Cheng Kung University, Tainan, Taiwan)

  • Chien-Wei Fu

    (Institute of Manufacturing Information and Systems, National Cheng Kung University, Tainan, Taiwan)

Abstract

In a fiercely competitive business environment, understanding target customers’ product preferences and demands has become the basis for improving competitive advantage. In the past, an enterprise would understand its consumers’ preferences and demands through interactions between salespersons and consumers or questionnaire surveys. As Internet technology and the popularity of virtual communities have grown, more consumers are commenting about products on the Internet, enabling enterprises to understand more objectively consumers’ preferences and demands. Therefore, the extraction and analysis of valuable decision-supporting information from extensive target customers’ Chinese electronic word-of-mouth (eWOM) is critical to improving an enterprise’s competitiveness. This work develops a mechanism for identifying desirable product specifications from target customers’ Chinese eWOM to provide enterprises with reference specifications in product planning, and thereby reduce the time to market and improve the target customers’ satisfaction. This goal can be achieved by performing the following tasks: (i) designing a process for identifying desirable product specifications from target customers’ Chinese eWOM, (ii) developing techniques related to desirable product specification identification from target customers’ Chinese eWOM, and (iii) implementing a mechanism for identifying desirable product specifications from target customers’ Chinese eWOM. Developing techniques associated with identifying desirable product specifications from target customers’ Chinese eWOM involves the selection and analysis of the target customers’ Chinese eWOM and the evaluation of the desirable product specifications.

Suggested Citation

  • Yuh-Jen Chen & Yuh-Min Chen & Chien-Wei Fu, 2017. "Identifying Desirable Product Specifications from Target Customers’ Chinese eWOM," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 16(02), pages 545-572, March.
  • Handle: RePEc:wsi:ijitdm:v:16:y:2017:i:02:n:s0219622017500109
    DOI: 10.1142/S0219622017500109
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    References listed on IDEAS

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    1. Gang Kou & Yanqun Lu & Yi Peng & Yong Shi, 2012. "Evaluation Of Classification Algorithms Using Mcdm And Rank Correlation," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 11(01), pages 197-225.
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    Cited by:

    1. Chuanmin Mi & Yetian Chen & Chiung-Shu Cheng & Joselyne Lucky Uwanyirigira & Ching-Torng Lin, 2019. "Exploring the Determinants of Hot Spring Tourism Customer Satisfaction: Causal Relationships Analysis Using ISM," Sustainability, MDPI, vol. 11(9), pages 1-20, May.
    2. Yuh-Jen Chen & Yuh-Min Chen & Yu-Jen Hsu & Jyun-Han Wu, 2019. "Predicting Consumers’ Decision-Making Styles by Analyzing Digital Footprints on Facebook," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 18(02), pages 601-627, March.

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