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A Resource-Based Study Of New Product Development: Predicting Five-Year Later Commercial Success And Speed To Market

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  • ROBERT T. KELLER

    (Department of Management, University of Houston, USA)

Abstract

Hypotheses derived from a resource-based model of new product development were used to predict five-year later commercial success in the form of profitability and speed to market for a sample of 117 new products from four firms in different industries. The results found marketing capabilities to be the best predictor of profitability, and that technical capabilities and leadership capabilities were also significant predictors. Leadership capabilities were the only significant predictor of which products made it to market, and of speed to market. Implications for models of new product development and for its effective management are discussed.

Suggested Citation

  • Robert T. Keller, 2004. "A Resource-Based Study Of New Product Development: Predicting Five-Year Later Commercial Success And Speed To Market," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 8(03), pages 243-260.
    • Handle: RePEc:wsi:ijimxx:v:08:y:2004:i:03:n:s1363919604001040
    DOI: 10.1142/S1363919604001040
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    References listed on IDEAS

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    2. Unknown, 1990. "Land Market And Farm Incomes In Italy," Staff Papers 14296, University of Minnesota, Department of Applied Economics.
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    Cited by:

    1. Knockaert, M. & Ucbasaran, D. & Wright, M. & Clarysse, B., 2009. "How does tacit knowledge transfer influence innovation speed? The case of science based entrepreneurial firms," Vlerick Leuven Gent Management School Working Paper Series 2009-07, Vlerick Leuven Gent Management School.
    2. Murray R. Millson & Dave Wilemon, 2019. "The Npd Speed-Market Success Relationship: A Meta-Analysis," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(06), pages 1-27, August.
    3. Chen, Chung-Jen & Hsiao, Yung-Chang, 2013. "The endogenous role of location choice in product innovations," Journal of World Business, Elsevier, vol. 48(3), pages 360-372.
    4. Hauke Simon & Jens Leker, 2016. "Using Startup Communication For Opportunity Recognition — An Approach To Identify Future Product Trends," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(08), pages 1-22, December.

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