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Incorporating Concepts Of Business Priority Into Quality Function Deployment

Author

Listed:
  • KAY CHUAN TAN

    (Department of Industrial and Systems Engineering, National University of Singapore, 10 Kent Ridge Crescent, Singapore 119260, Singapore)

  • VIJAYALAKSHMI RAGHAVAN

    (Hewlett Packard, India)

Abstract

While QFD has established itself as an important tool that relates the voice of the customer to a product's technical requirements, much remains unresolved in terms of coordination among the multi-department QFD team members. In implementing the technical requirements, conflicting resource constraints between departments translate into business risk. This paper presents two concepts —circle-of-control(COC) andeffort-impact matrix(EI) — to help bridge the gap between the technical importance ranking and the business perspective attached to the technical requirements. COC is the concept of feasibility analysis with respect to implementing the requirements. EI is the concept of identifying an organisation's efficiency in implementing the requirements.

Suggested Citation

  • Kay Chuan Tan & Vijayalakshmi Raghavan, 2004. "Incorporating Concepts Of Business Priority Into Quality Function Deployment," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 8(01), pages 21-35.
    • Handle: RePEc:wsi:ijimxx:v:08:y:2004:i:01:n:s1363919604000927
    DOI: 10.1142/S1363919604000927
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    Cited by:

    1. Li, Yan-Lai & Tang, Jia-Fu & Chin, Kwai-Sang & Jiang, Yu-Shi & Han, Yi & Pu, Yun, 2011. "Estimating the final priority ratings of engineering characteristics in mature-period product improvement by MDBA and AHP," International Journal of Production Economics, Elsevier, vol. 131(2), pages 575-586, June.

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