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Determining Important Carrier Attributes: A Fresh Perspective Using the Theory of Reasoned Action

Author

Listed:
  • M. Douglas Voss
  • Thomas J. Page,
  • Scott B. Keller
  • John Ozment

Abstract

The world has changed a great deal since the most recent installment in the carrier selection criteria literature. The terrorist attacks of September 11th, the recession that followed, and a current business environment characterized by constrained transportation capacity are all likely to have changed the emphasis shippers place on attributes used to select carriers. First, the authors posit three selection criteria have grown more important in the post‐September 11th world. Second, the benefits of utilizing the Theory of Reasoned Action to determine the most important selection criteria, and to identify the parties in the shipping organization who value these criteria, are explained. Third, results of an exploratory study demonstrating the usefulness of the Theory of Reasoned Action to predict carrier choice are illustrated. Implications and contributions to academic research and industry practice are then discussed.

Suggested Citation

  • M. Douglas Voss & Thomas J. Page, & Scott B. Keller & John Ozment, 2006. "Determining Important Carrier Attributes: A Fresh Perspective Using the Theory of Reasoned Action," Transportation Journal, John Wiley & Sons, vol. 45(3), pages 7-19, June.
    • Handle: RePEc:wly:transj:v:45:y:2006:i:3:p:7-19
    DOI: 10.2307/20713641
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    Citations

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    Cited by:

    1. John E. Mello & C. Shane Hunt, 2009. "Developing a Theoretical Framework for Research into Driver Control Practices in the Trucking Industry," Transportation Journal, John Wiley & Sons, vol. 48(4), pages 20-39, September.
    2. Robert E. Overstreet & David E. Cantor & Russell N. Laczniak, 2023. "Consumer Reactions to Incidents within a Retailer’s Supply Chain: A Collective Reputations Perspective," Transportation Journal, John Wiley & Sons, vol. 62(2), pages 101-143, April.
    3. Yao “Henry” Jin & David Swanson & Matthew Waller & John Ozment, 2017. "To Survive and Thrive under Hypercompetition: An Exploratory Analysis of the Influence of Strategic Purity on Truckload Motor‐Carrier Financial Performance," Transportation Journal, John Wiley & Sons, vol. 56(1), pages 1-34, January.
    4. Michael S. Garver & Zachary Williams, 2025. "Logistics customer service and customer satisfaction: Importance‐based segments for motor carriers," Transportation Journal, John Wiley & Sons, vol. 64(1), January.
    5. Zachary Williams & Michael S. Garver & G. Stephen Taylor, 2013. "Carrier Selection: Understanding the Needs of Less‐than‐Truckload Shippers," Transportation Journal, John Wiley & Sons, vol. 52(2), pages 151-182, April.
    6. Rahul Kale & Youngtae Choi & Antony Paulraj & Steven Williamson, 2009. "Exploring Superior Distribution Practices in the Paper Industry," Transportation Journal, John Wiley & Sons, vol. 48(4), pages 40-60, September.
    7. John E. Mello & C. Shane Hunt & Abby Lynn Mello, 2018. "Driver Control Practices: The Voice of the Driver," Transportation Journal, John Wiley & Sons, vol. 57(1), pages 53-82, January.
    8. Pei‐Chun Lin & Chia‐Hui Lee, 2009. "How Online Vendors Select Parcel Delivery Carriers," Transportation Journal, John Wiley & Sons, vol. 48(3), pages 20-31, June.
    9. George A. Zsidisin & M. Douglas Voss & Matt Schlosser, 2007. "Shipper‐Carrier Relationships and their Effect on Carrier Performance," Transportation Journal, John Wiley & Sons, vol. 46(2), pages 5-18, March.
    10. Jessica L. Robinson & Rodney W. Thomas & Karl B. Manrodt, 2013. "Food for Thought in the Transportation Carrier‐Selection Decision," Transportation Journal, John Wiley & Sons, vol. 52(2), pages 277-296, April.

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