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An integrated approach to customer elicitation for the aerospace sector

Author

Listed:
  • Marin D. Guenov
  • Stephen G. Barker
  • Chris Hunter
  • Ian Horsfield
  • Neil Coleridge‐Smith

Abstract

An integrated approach, the Transitional Business Model (TBM), is proposed, to facilitate rapid and proactive response to customer enquiries, and to inform the derivation, development, and promotion of new and innovative concepts. The model fulfils a need identified within the aerospace sector to enhance the ability for rapid customer needs elicitation, and to improve competitiveness. This paper presents the results of collaborative research with a major aerospace organization culminating in the development of a prototype © 2006 Wiley Periodicals, Inc. Syst Eng 9: 62–72, 2006

Suggested Citation

  • Marin D. Guenov & Stephen G. Barker & Chris Hunter & Ian Horsfield & Neil Coleridge‐Smith, 2006. "An integrated approach to customer elicitation for the aerospace sector," Systems Engineering, John Wiley & Sons, vol. 9(1), pages 62-72, March.
    • Handle: RePEc:wly:syseng:v:9:y:2006:i:1:p:62-72
    DOI: 10.1002/sys.20045
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    References listed on IDEAS

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    1. Clive Morton, 1994. "Becoming World Class," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-349-13601-8, December.
    2. M. D. Guenov & S. G. Barker, 2005. "Application of axiomatic design and design structure matrix to the decomposition of engineering systems," Systems Engineering, John Wiley & Sons, vol. 8(1), pages 29-40.
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    Cited by:

    1. A. M. M. Sharif Ullah & Jun'ichi Tamaki, 2011. "Analysis of Kano‐model‐based customer needs for product development," Systems Engineering, John Wiley & Sons, vol. 14(2), pages 154-172, June.

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