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The Interplay of Product Involvement and Sustainable Consumption: An Empirical Analysis of Behavioral Intentions Related to Green Hotels, Organic Wines and Green Cars

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  • Imran Rahman

Abstract

Prior research has not fully shown how type and level of product involvement can have different effects on behavioral intentions regarding different green products. The purpose of this study is to examine how consumer involvement affects purchase intentions, willingness to pay more and willingness to sacrifice for three green products – green hotels, organic wines and green cars. By applying consumer involvement and elaboration likelihood theory, this study investigates whether significant differences exist between high‐ and low‐involvement consumers' behavioral intentions for these three environmental products. Results reveal that consumers' behavioral intentions depend strongly on the type of environmental product considered and the underlying type and extent of involvement associated with the product category. As products can be distinctly different depending on the associated involvement, consumption dynamics and attributes, it is important for marketers to take note of the differences when designing marketing campaigns for green products. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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  • Imran Rahman, 2018. "The Interplay of Product Involvement and Sustainable Consumption: An Empirical Analysis of Behavioral Intentions Related to Green Hotels, Organic Wines and Green Cars," Sustainable Development, John Wiley & Sons, Ltd., vol. 26(4), pages 399-414, July.
    • Handle: RePEc:wly:sustdv:v:26:y:2018:i:4:p:399-414
    DOI: 10.1002/sd.1713
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    Cited by:

    1. Cabeza-Ramírez, L. Javier & Sánchez-Cañizares, Sandra M. & Santos-Roldán, Luna M. & Fuentes-García, Fernando J., 2022. "Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    2. Michal Patak & Lenka Branska & Zuzana Pecinova, 2021. "Consumer Intention to Purchase Green Consumer Chemicals," Sustainability, MDPI, vol. 13(14), pages 1-14, July.
    3. Abdullah Isam Qubbaj & Angel Peiró-Signes & Mohammad Najjar, 2023. "The Effect of Green Certificates on the Purchasing Decisions of Online Customers in Green Hotels: A Case Study from Saudi Arabia," Sustainability, MDPI, vol. 15(7), pages 1-15, March.
    4. Edar Añaña & Belem Barbosa, 2023. "Digital Influencers Promoting Healthy Food: The Role of Source Credibility and Consumer Attitudes and Involvement on Purchase Intention," Sustainability, MDPI, vol. 15(20), pages 1-18, October.
    5. Jeseviciute-Ufartiene Laima, 2019. "Consumer Involvement in the Purchasing Process: Consciousness of the Choice," Economics and Culture, Sciendo, vol. 16(1), pages 126-136, June.
    6. Isabel Miguel & Arnaldo Coelho & Cristela Bairrada, 2023. "Let’s Be Vegan? Antecedents and Consequences of Involvement with Vegan Products: Vegan vs. Non-Vegan," Sustainability, MDPI, vol. 16(1), pages 1-25, December.
    7. Shahid Rasool & Aisha Rehman & Roberto Cerchione & Piera Centobelli, 2021. "Evaluating consumer environmental behavior for sustainable development: A confirmatory factor analysis," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(2), pages 318-326, March.
    8. Shahid Rasool & Roberto Cerchione & Jari Salo, 2020. "Assessing ethical consumer behavior for sustainable development: The mediating role of brand attachment," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1620-1631, November.
    9. Dimitris Damigos, 2023. "How Much Are Consumers Willing to Pay for a Greener Hotel Industry? A Systematic Literature Review," Sustainability, MDPI, vol. 15(11), pages 1-19, May.
    10. Taeuk Kim & Jungwoo Ha, 2022. "An Investigation of Customer Psychological Perceptions of Green Consciousness in a Green Hotel Context: Applying a Extended Theory of Planned Behavior," IJERPH, MDPI, vol. 19(11), pages 1-16, June.

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