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Who Cares About Product Sustainability Information at the Moment of Purchase? Consumer Evidence from Three Countries

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  • Tiia†Lotta Pekkanen
  • Satu Pätäri
  • Laura Albadera
  • Ari Jantunen

Abstract

Sustainable consumption is a crucial contributor to sustainable development. Often, environmental policy approaches to promote sustainable consumption rely on increasing the awareness of consumers through information provision. Hence, it is important to know what kind of people the sustainability information is likely to reach, and what kind of people would need to be reached by other means in order to green their consumption. We advance the question of the characteristics of consumers who look for information about sustainability when making grocery purchasing choices. We focus on value†based buying behaviour of Millennials, drawing from consumer surveys carried out in Finland, Hong Kong and Spain. The results show that values differ between the studied nationalities, but when modelling how values affect the pro†responsibility behaviour the effect of nationality vanishes. Also, high perception of one's own sustainability related behaviour seems to enable altruistic, self†directed people to act on environmental concern. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Tiia†Lotta Pekkanen & Satu Pätäri & Laura Albadera & Ari Jantunen, 2018. "Who Cares About Product Sustainability Information at the Moment of Purchase? Consumer Evidence from Three Countries," Sustainable Development, John Wiley & Sons, Ltd., vol. 26(3), pages 229-242, May.
    • Handle: RePEc:wly:sustdv:v:26:y:2018:i:3:p:229-242
    DOI: 10.1002/sd.1697
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    Cited by:

    1. Tiia-Lotta Pekkanen, 2021. "Institutions and Agency in the Sustainability of Day-to-Day Consumption Practices: An Institutional Ethnographic Study," Journal of Business Ethics, Springer, vol. 168(2), pages 241-260, January.
    2. Eloi Jorge & Ernesto Lopez-Valeiras & Maria Beatriz Gonzalez-Sanchez, 2020. "The Importance Given to Food Naturalness Attributes by Millennial University Students," Sustainability, MDPI, vol. 12(2), pages 1-13, January.
    3. Hye Jung Jung & Kyung Wha Oh & HaeJung Maria Kim, 2021. "Country Differences in Determinants of Behavioral Intention towards Sustainable Apparel Products," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
    4. Esra Alniacik & Charefeddine Moumen & Umit Alniacik, 2020. "The moderating role of personal value orientation on the links between perceived corporate social performance and purchase intentions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2724-2734, November.
    5. Hamieda Parker & Waheed Akbar Bhatti & Agnieszka Chwialkowska & Thiam Marais, 2023. "Factors influencing green purchases: An emerging market perspective," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(2), pages 865-876, April.

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