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Implicit Attitudes Toward Nuclear Power and Mobile Phone Base Stations: Support for the Affect Heuristic

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  • Michael Siegrist
  • Carmen Keller
  • Marie‐Eve Cousin

Abstract

The implicit association test (IAT) measures automatic associations. In the present research, the IAT was adapted to measure implicit attitudes toward technological hazards. In Study 1, implicit and explicit attitudes toward nuclear power were examined. Implicit measures (i.e., the IAT) revealed negative attitudes toward nuclear power that were not detected by explicit measures (i.e., a questionnaire). In Study 2, implicit attitudes toward EMF (electro‐magnetic field) hazards were examined. Results showed that cell phone base stations and power lines are judged to be similarly risky and, further, that base stations are more closely related to risk concepts than home appliances are. No differences between experts and lay people were observed. Results of the present studies are in line with the affect heuristic proposed by Slovic and colleagues. Affect seems to be an important factor in risk perception.

Suggested Citation

  • Michael Siegrist & Carmen Keller & Marie‐Eve Cousin, 2006. "Implicit Attitudes Toward Nuclear Power and Mobile Phone Base Stations: Support for the Affect Heuristic," Risk Analysis, John Wiley & Sons, vol. 26(4), pages 1021-1029, August.
  • Handle: RePEc:wly:riskan:v:26:y:2006:i:4:p:1021-1029
    DOI: 10.1111/j.1539-6924.2006.00797.x
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    References listed on IDEAS

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    1. Michael Siegrist & Carmen Keller & Henk A. L. Kiers, 2005. "A New Look at the Psychometric Paradigm of Perception of Hazards," Risk Analysis, John Wiley & Sons, vol. 25(1), pages 211-222, February.
    2. Paul Slovic & Melissa L. Finucane & Ellen Peters & Donald G. MacGregor, 2004. "Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality," Risk Analysis, John Wiley & Sons, vol. 24(2), pages 311-322, April.
    3. Michael Siegrist & George Cvetkovich, 2000. "Perception of Hazards: The Role of Social Trust and Knowledge," Risk Analysis, John Wiley & Sons, vol. 20(5), pages 713-720, October.
    4. Michael Siegrist & Timothy C. Earle & Heinz Gutscher & Carmen Keller, 2005. "Perception of Mobile Phone and Base Station Risks," Risk Analysis, John Wiley & Sons, vol. 25(5), pages 1253-1264, October.
    5. Ali Siddiq Alhakami & Paul Slovic, 1994. "A Psychological Study of the Inverse Relationship Between Perceived Risk and Perceived Benefit," Risk Analysis, John Wiley & Sons, vol. 14(6), pages 1085-1096, December.
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    8. Mei‐Chih Meg Tseng & Yi‐Ping Lin & Fu‐Chang Hu & Tsun‐Jen Cheng, 2013. "Risks Perception of Electromagnetic Fields in Taiwan: The Influence of Psychopathology and the Degree of Sensitivity to Electromagnetic Fields," Risk Analysis, John Wiley & Sons, vol. 33(11), pages 2002-2012, November.
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