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Organizational Theory and the Stages of Risk Communication

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  • Caron Chess

Abstract

The evolution of risk communication has been described as a series of communication strategies. This article suggests that organizational theory provides another dimension to understanding the evolution of risk communication, and that risk communication can be seen as an organizational adaptation of chemical manufacturers to external pressure. Following the tragedy in Bhopal the chemical manufacturing sector's loss of legitimacy led to destabilization of its authority and to increased uncertainty in its external environment. Risk communication was one means to increase legitimacy, thereby decreasing uncertainty and potential impact on resources. However, although risk communication may evolve from crises of legitimacy, the concept of “isomorphism”—conformance to norms within a corporate sector—predicts this need not be the case.

Suggested Citation

  • Caron Chess, 2001. "Organizational Theory and the Stages of Risk Communication," Risk Analysis, John Wiley & Sons, vol. 21(1), pages 179-188, February.
    • Handle: RePEc:wly:riskan:v:21:y:2001:i:1:p:179-188
    DOI: 10.1111/0272-4332.211100
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    Cited by:

    1. Joanna Burger & Michael Gochfeld, 2009. "Changes in Aleut Concerns Following the Stakeholder‐Driven Amchitka Independent Science Assessment," Risk Analysis, John Wiley & Sons, vol. 29(8), pages 1156-1169, August.
    2. Zamira Gurabardhi & Jan M. Gutteling & Margôt Kuttschreuter, 2005. "An empirical analysis of communication flow, strategy and stakeholders' participation in the risk communication literature 1988--2000," Journal of Risk Research, Taylor & Francis Journals, vol. 8(6), pages 499-511, September.
    3. Toddi Steelman & Sarah McCaffrey, 2013. "Best practices in risk and crisis communication: Implications for natural hazards management," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 65(1), pages 683-705, January.
    4. Jamie K. Wardman, 2008. "The Constitution of Risk Communication in Advanced Liberal Societies," Risk Analysis, John Wiley & Sons, vol. 28(6), pages 1619-1637, December.
    5. Jenni Hyvärinen & Marita Vos, 2015. "Developing a Conceptual Framework for Investigating Communication Supporting Community Resilience," Societies, MDPI, vol. 5(3), pages 1-15, July.
    6. Branden B. Johnson & Caron Chess, 2006. "From the Inside Out: Environmental Agency Views about Communications with the Public," Risk Analysis, John Wiley & Sons, vol. 26(5), pages 1395-1407, October.

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