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Impact of the Coronavirus pandemic on plant purchasing in Southeastern United States

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  • Benjamin L. Campbell
  • Alicia L. Rihn
  • Julie H. Campbell

Abstract

The Coronavirus pandemic has resulted in firms and consumers quickly adjusting their shopping strategies to facilitate sales while maintaining safety recommendations. Two strategies frequently employed by plant retailers include curbside pickup and online sales/delivery. Using an online survey of Southeastern U.S. consumers, this study assessed the relationship between consumers' concerns related to the pandemic, stay‐at‐home orders, purchasing behaviors, and perceived future shopping habits. Interestingly, 57% of respondents indicated they were going to revert back to their prepandemic shopping habits after the pandemic. Respondents who had adopted online plant‐purchasing habits were less likely to revert back to their prepandemic habits, whereas respondents currently participating in the curbside pickup were more likely to go back to their prepandemic habits. Population density, income, and COVID‐19 concerns (index) also impacted postpandemic shopping habits or behavior. [EconLit Citations: Q13]

Suggested Citation

  • Benjamin L. Campbell & Alicia L. Rihn & Julie H. Campbell, 2021. "Impact of the Coronavirus pandemic on plant purchasing in Southeastern United States," Agribusiness, John Wiley & Sons, Ltd., vol. 37(1), pages 160-170, January.
    • Handle: RePEc:wly:agribz:v:37:y:2021:i:1:p:160-170
    DOI: 10.1002/agr.21685
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    Cited by:

    1. Rihn, Alicia L. & Fulcher, Amy & Khachatryan, Hayk, 2021. "A Ten-Year Review of the Southeast U.S. Green Industry, Part I: Labor and Firm Characteristics," Extension Reports 313531, University of Tennessee, Department of Agricultural and Resource Economics.
    2. Hwai-Shuh Shieh & Shu-Chen Lin, 2023. "The Influence of a Celebrity Chef on Customer Repurchase Behavior: Empirical Study of Taiwan’s F&B Industry During COVID-19 Pandemic," SAGE Open, , vol. 13(2), pages 21582440231, May.
    3. Aaron Staples & Bridget K. Behe & Patricia Huddleston & Trey Malone, 2022. "What you see is what you get, and what you don't goes unsold: Choice overload and purchasing heuristics in a horticulture lab experiment," Agribusiness, John Wiley & Sons, Ltd., vol. 38(3), pages 620-635, July.

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